WHAT WORKS NOW IN GOOGLE ADS: 11 HIGH-IMPACT TIPS FROM TOP PPC EXPERTS

Summary from the TLDR Marketing newsletter

11 experts share strategies that delivered strong Google Ads results in the past 6 months. Their approaches included segmentation and consolidation to boost ROAS, focusing on unit economics for clearer strategies, and returning to basic marketing principles that lifted CTR by up to 67%. Other tactics involved using feeder strategies to cut CPA by 60%, enriching conversion tracking with server-side tagging and customer data, and building optimized landing pages to drive higher-quality leads. Experts also stressed the value of continuous self-development, blocking time for experimentation, mastering fundamentals before automating, and leveraging AI with the Google Ads API to build custom tools.