CREATOR EARNINGS REPORT 2025

Summary from the TLDR Marketing newsletter

The creator economy has grown 19% since 2024 to $250B. Yet over 57% of full-time creators earn below the US living wage of $44K, and more than half make under $15K annually. NeoReach identifies a $15K “monetization barrier,” where income growth accelerates once surpassed, but most remain below it due to limited monetization options, content constraints, and weak revenue strategies. Brand deals, the top revenue source for 49% of creators, are down 10% from last year as more shift to ad revenue and self-owned brands. Creators who prioritize monetization earn over twice as much as others, averaging $132K.