NETFLIX WILL NEVER CATCH UP TO YOUTUBE

Summary from the TLDR Marketing newsletter

With YouTube capturing nearly double Netflix's TV viewing time in the US, its creator-centric flywheel and free access model have made it a dominant force in entertainment. Netflix's reliance on expensive, hit-driven content limits its flexibility, while YouTube benefits from infinite scale and low risk. HBO Max is retrenching around the prestige HBO brand, prioritizing deep engagement over mass appeal.