TLDR Marketing · RESOURCES & TOOLS

WHY LINKEDIN IS SHOWING YOU SO MANY OLD POSTS

businessinsider.com3 min read

Summary from the TLDR Marketing newsletter

LinkedIn users have noticed older posts appearing at the top of their feeds, but the company says it's intentional. In mid-June, LinkedIn updated its algorithm to prioritize relevance alongside recency, aiming to ensure users don't miss meaningful updates like job changes or useful insights, even if they're not new. The algorithm considers factors like your activity history, relationships, and a post's potential to create opportunities. While power users saw the shift first, LinkedIn is still fine-tuning the balance.