TLDR Index
TLDR Marketing

TLDR MARKETING 2025-07-17

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02STRATEGIES & TACTICS

THE BRAND-DEMAND DISCONNECT (AND HOW HUBSPOT FIXED IT)

Many brands struggle to convert because their content and offers are misaligned. The ACOM framework solves this by connecting Audience, Content, Offer, and Moment. It helps you understand who you're speaking to, what they need to hear, what action you want them to take, and when they're most ready to take it. HubSpot uses this model to guide everything from blog posts to product launches, ensuring each piece of content drives toward a clear conversion goal.

storyarb.com5 min read

NUMBERS IN LARGER FONTS ARE MORE PERSUASIVE

Larger font sizes make numbers in ads seem more convincing and persuasive. In experiments, a lamp's price was judged 9.3% cheaper and a wine bottle 15% cheaper when the price appeared in a larger font. People also perceived product features as higher quality and were more willing to buy, such as being 25.9% more likely to buy a fitness tracker with a prominently sized “60m waterproof” feature. The effect does not hold for premium or well-known brands.

app.sciencesays.com3 min read

HOW TO IMPROVE INTERNAL COMMUNICATIONS AS A MARKETING LEADER

Many marketing teams struggle with one-way updates, unclear messaging, and missing context. To improve internal communication, create consistent messaging frameworks that provide clear, aligned language. Use a mix of formats like meetings, chats, emails, and check-ins to keep messages clear and top of mind. Train mid-level managers to deliver updates confidently. Use storytelling to explain the reasons behind changes and maintain transparency. Measure communication effectiveness with surveys and engagement data, then adjust tactics to keep your team aligned.

optimizely.com5 min read

03RESOURCES & TOOLS

WHY LINKEDIN IS SHOWING YOU SO MANY OLD POSTS

LinkedIn users have noticed older posts appearing at the top of their feeds, but the company says it's intentional. In mid-June, LinkedIn updated its algorithm to prioritize relevance alongside recency, aiming to ensure users don't miss meaningful updates like job changes or useful insights, even if they're not new. The algorithm considers factors like your activity history, relationships, and a post's potential to create opportunities. While power users saw the shift first, LinkedIn is still fine-tuning the balance.

businessinsider.com3 min read

04MISCELLANEOUS

NETFLIX WILL NEVER CATCH UP TO YOUTUBE

With YouTube capturing nearly double Netflix's TV viewing time in the US, its creator-centric flywheel and free access model have made it a dominant force in entertainment. Netflix's reliance on expensive, hit-driven content limits its flexibility, while YouTube benefits from infinite scale and low risk. HBO Max is retrenching around the prestige HBO brand, prioritizing deep engagement over mass appeal.

simonowens.substack.com6 min read

THREE MUST-HEAR MAXIMS FOR BUILDING A CONTENT CULTURE

Companies like Doist, Buffer, Intercom, Zapier, and Microsoft demonstrate that strong content cultures are built through deep product understanding, executive sponsorship, and cross-functional collaboration. At Doist, employees across departments contribute to content that reflects brand values like trust and transparency. Intercom's early blog posts came directly from its cofounder, while Buffer encourages engineers and support staff to spark ideas through low-friction systems. Lastly, Microsoft developed a formal program to train internal contributors and measure impact.

animalz.co8 min read