THREE MUST-HEAR MAXIMS FOR BUILDING A CONTENT CULTURE

Summary from the TLDR Marketing newsletter

Companies like Doist, Buffer, Intercom, Zapier, and Microsoft demonstrate that strong content cultures are built through deep product understanding, executive sponsorship, and cross-functional collaboration. At Doist, employees across departments contribute to content that reflects brand values like trust and transparency. Intercom's early blog posts came directly from its cofounder, while Buffer encourages engineers and support staff to spark ideas through low-friction systems. Lastly, Microsoft developed a formal program to train internal contributors and measure impact.