Daily Edition · Page 7

THE DAILY INDEX

Technology, AI, software, security, crypto and business

NEWS & TRENDS

TLDR Design

I'VE DESIGNED WITH DATA — HERE'S WHAT WE'RE GETTING WRONG

UX design has become overly reliant on data and metrics, leading teams to prioritize A/B testing small changes over innovative, human-centered problem-solving. While analytics can show what users do, they fail to reveal why users behave in a certain way, missing crucial emotional and motivational context that qualitative research provides. Effective UX requires balancing data insights with creativity and intuition, using metrics as a starting point for deeper exploration rather than the final decision-maker.

HOW WE SHAPED THE VISUAL IDENTITY FOR CONFIG 2025

Figma's Brand Studio team spent 10 months developing Config 2025's visual identity, which is centered on expressive animated glyphs crafted from basic shapes. Designed to span digital screens, physical activations, and merchandise for over 10,000 attendees, the identity centered on craft and creative expression, aligning with product launches like Figma Draw and Sites, which feature dynamic glyphs with inner and outer elements that respond to each other and transform entire compositions.

SOMEONE GIVES ST JOHN'S COLLEGE CAMBRIDGE A CINEMATIC NEW IDENTITY

St John's College at Cambridge has undergone a major rebrand by SomeOne to better reflect its blend of historic legacy and modern relevance. With a new visual identity centered on the idea of being “the home of big ideas,” the rebrand includes a redrawn crest, a flexible monogram, a cinematic visual style, and a revamped website aimed primarily at prospective students, all designed to convey the college's vibrant, forward-looking spirit while honoring its prestigious past.

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