HOW WE SHAPED THE VISUAL IDENTITY FOR CONFIG 2025

Summary from the TLDR Design newsletter

Figma's Brand Studio team spent 10 months developing Config 2025's visual identity, which is centered on expressive animated glyphs crafted from basic shapes. Designed to span digital screens, physical activations, and merchandise for over 10,000 attendees, the identity centered on craft and creative expression, aligning with product launches like Figma Draw and Sites, which feature dynamic glyphs with inner and outer elements that respond to each other and transform entire compositions.