I'VE DESIGNED WITH DATA — HERE'S WHAT WE'RE GETTING WRONG

Summary from the TLDR Design newsletter

UX design has become overly reliant on data and metrics, leading teams to prioritize A/B testing small changes over innovative, human-centered problem-solving. While analytics can show what users do, they fail to reveal why users behave in a certain way, missing crucial emotional and motivational context that qualitative research provides. Effective UX requires balancing data insights with creativity and intuition, using metrics as a starting point for deeper exploration rather than the final decision-maker.