HOW AI TOOLS COLLECT YOUR DATA ACROSS DEVICES

Summary from the TLDR Marketing newsletter

AI tools often collect behavioral data (i.e. clicks, scrolls, and hovers) to power recommendations, ads, and automations. However, the way they gather and interpret this information isn't always obvious. A lot of this data is inferred rather than explicitly given, which can lead to flawed assumptions. Brands should be cautious about relying too heavily on AI outputs without understanding where the data comes from and how it's labeled. Decisions based on shallow engagement data can create feedback loops, where mediocre content gets reinforced simply because it aligns with past low-effort interactions. Those using AI in content or customer experience should push for more transparency, ask what signals are being collected, and recognize that true intent isn't always reflected in surface-level behavior.