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Delve ran 4 ads across 2 TLDR newsletters and brought in 66 leads, with a meaningful chunk from enterprise. The result: $1M in attributed pipeline and a 52x ROI.
Since 2013, social media as a news source in the US has doubled from 27% to 54%. It is now ahead of TV and online news sites. Weekly video consumption is high, with 72% watching online news content. The shift is most rapid among 18- to 24-year-olds, marking a fundamental change in how information is consumed. The trend is more pronounced in regions like Latin America and Southeast Asia, but not as much in Europe and Japan.
AI tools often collect behavioral data (i.e. clicks, scrolls, and hovers) to power recommendations, ads, and automations. However, the way they gather and interpret this information isn't always obvious. A lot of this data is inferred rather than explicitly given, which can lead to flawed assumptions. Brands should be cautious about relying too heavily on AI outputs without understanding where the data comes from and how it's labeled. Decisions based on shallow engagement data can create feedback loops, where mediocre content gets reinforced simply because it aligns with past low-effort interactions. Those using AI in content or customer experience should push for more transparency, ask what signals are being collected, and recognize that true intent isn't always reflected in surface-level behavior.
Focus on creating a seamless experience from registration to post-event content when hosting virtual events. Use a simple signup form and a landing page that clearly shows the value, speaker lineup, and agenda. Treat the event like a show, not a meeting. Add branded visuals, music, giveaways, and interactive features like live chat and Q&As to keep energy high. Plan your sessions with repurposing in mind so they become podcast episodes, social clips, and follow-up emails. Track campaign performance, drop-off points, and audience engagement to refine future events.
Interactive content formats including image sliders, assessments, and interactive videos help marketers increase content effectiveness by creating immersive experiences that invite user action. These formats not only enhance storytelling but also simplify complex decisions, such as selecting a product or understanding cost implications. As tools for building interactive content become more accessible, brands of all sizes are integrating these tactics into their strategy to elevate engagement, collect valuable first-party data, and strengthen their digital presence.
Consumer perception shifts with text tilt. Upward angles evoke energy and movement, while downward angles suggest calm and ease. Researchers found shoppers were significantly more likely to buy products when the text direction matched the product's intended emotional outcome, influencing both purchase intent and post-purchase satisfaction. The visual orientation triggered subconscious associations that impacted performance across ads, packaging, and landing pages.
Reddit is launching a new feature for advertisers that slots positive posts from Reddit users right under their ads. The new feature, called Conversation Summary Add-ons, dynamically integrates positive content from Reddit users directly below an advertiser's creative.
Facebook is merging all videos into the Reels format, removing the need to choose between posting a video or a reel. Audience controls remain intact, so users can still decide who sees their content. The Video tab will now be called the Reels tab, but content variety and recommendations won't change. Past videos will stay where they are, while all future video posts will automatically be shared as reels. These updates will roll out gradually across profiles and Pages.
As unhinged marketing becomes more common across social platforms, its ability to differentiate brands has weakened, with only 23% of consumers viewing it as genuinely bold. Brands that succeed are those that reflect a clear and consistent identity across all customer touchpoints, focusing on transparency and authenticity rather than manufactured chaos and short-term virality.
Ryan Hashemi, founder of Snowball, helps brands build strong internal YouTube teams by bridging the gap between corporate marketing and creator-driven content. Many brands rely on agencies or in-house teams that lack a clear YouTube strategy. Snowball focuses first on making content people love before tying it to business goals. It hires storytellers rather than traditional YouTube experts. It also applies creator economy principles to shift brands from costly ads toward building loyal audiences through organic content. The vision is for brands to become content studios that tell stories and own their audiences.
The biggest concerns around AI adoption remain misinformation, accuracy, and potential reputational damage.
4 reasons to post an IG carousel over a single image.