AMERICANS NOW USE SOCIAL MEDIA AS THEIR PRIMARY NEWS SOURCE, RESEARCH SHOWS

Summary from the TLDR Marketing newsletter

Since 2013, social media as a news source in the US has doubled from 27% to 54%. It is now ahead of TV and online news sites. Weekly video consumption is high, with 72% watching online news content. The shift is most rapid among 18- to 24-year-olds, marking a fundamental change in how information is consumed. The trend is more pronounced in regions like Latin America and Southeast Asia, but not as much in Europe and Japan.