HOW TO PUT ON A VIRTUAL EVENT PEOPLE ACTUALLY WANT TO ATTEND

Summary from the TLDR Marketing newsletter

Focus on creating a seamless experience from registration to post-event content when hosting virtual events. Use a simple signup form and a landing page that clearly shows the value, speaker lineup, and agenda. Treat the event like a show, not a meeting. Add branded visuals, music, giveaways, and interactive features like live chat and Q&As to keep energy high. Plan your sessions with repurposing in mind so they become podcast episodes, social clips, and follow-up emails. Track campaign performance, drop-off points, and audience engagement to refine future events.