10-MIN AUDIENCE RESEARCH HACK

Summary from the TLDR Marketing newsletter

Export analytics from your top-performing LinkedIn post by clicking the three dots, then select Export. In the spreadsheet, check the Top Demographics tab for job titles, seniority, industries, and locations of people who engaged. Write a targeting sentence like “Senior-level marketers in SaaS” and let that shape your next email or ad copy. Use their exact language in subject lines, headers, and CTAs to ensure relevancy.