TLDR Index
TLDR Marketing

TLDR MARKETING 2025-06-10

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02STRATEGIES & TACTICS

10-MIN AUDIENCE RESEARCH HACK

Export analytics from your top-performing LinkedIn post by clicking the three dots, then select Export. In the spreadsheet, check the Top Demographics tab for job titles, seniority, industries, and locations of people who engaged. Write a targeting sentence like “Senior-level marketers in SaaS” and let that shape your next email or ad copy. Use their exact language in subject lines, headers, and CTAs to ensure relevancy.

linkedin.com1 min read

THE 90-DAY A/B TESTING KICKSTART PLAN FOR ECOMMERCE BRANDS

This 90-day plan improves A/B testing by fixing process gaps, reviewing past failures, and deepening conversion research. Month 1 focuses on analyzing previous tests, conducting research, and prioritizing new ideas. Month 2 uses analytics and AI to generate better tests, boost efficiency, and engage stakeholders through training and meetings. Month 3 personalizes key pages and tests high-traffic emails and ads.

linkedin.com3 min read

03RESOURCES & TOOLS

META SAYS LINK POSTS ON THREADS ARE SEEING BETTER PERFORMANCE

Threads is now giving more visibility to link posts and Meta has added link performance analytics to help users track traffic. Link ranking has improved over the past month and link posts are now shown more often in recommendations. Despite this, Meta's platforms still heavily favor content that keeps users within the app - 97.3% of U.S. Facebook post views don't include external links. Brands should be cautious about relying on Threads for consistent referral traffic, as Meta has a history of shifting its content priorities.

socialmediatoday.com2 min read

04MISCELLANEOUS

HOW ZAPIER ASSESSES “AI FLUENCY” WHEN HIRING MARKETERS

Zapier evaluates marketers on their AI fluency by looking at how they apply AI in real marketing workflows. It assesses fluency across 4 levels, from resistant to transformative, with a focus on how candidates use AI to plan campaigns, personalize content, and analyze performance. Zapier values growth and experimentation, seeking marketers who are actively learning and testing tools.

linkedin.com3 min read

HOW TO BE DIFFERENT WHEN YOU'RE ALL SELLING THE SAME STUFF

This piece shares how 8 AI personal assistant brands differentiate through brand positioning and emotional appeal rather than just product features. Athena targets executives with a premium service that emphasizes mastery of delegation and leadership development. Duckbill appeals to busy professionals by offering personal life management with a hybrid of human and AI support. The Virtual Hub prioritizes human connection and positions itself as a business-scaling partner through trained virtual assistants. While their services may overlap, each brand uses distinct messaging to shape customer perception and build market presence.

newsletter.aroundthebonfire.com5 min read