STATE OF THE CONSUMER 2025: WHEN DISRUPTION BECOMES PERMANENT

Summary from the TLDR Marketing newsletter

People today are still spending more time alone, prioritizing digital convenience, and redefining what value means. Trust in institutions is low, but digital platforms still shape buying choices. Gen Z is emerging as a powerful force with distinct priorities, blending financial anxiety with a willingness to spend. Local brands are gaining preference over global ones. Consumers are making trade-offs across categories, cutting back on groceries, apparel, or home goods to splurge on dining, travel, or beauty.