THE 90-DAY A/B TESTING KICKSTART PLAN FOR ECOMMERCE BRANDS

Summary from the TLDR Marketing newsletter

This 90-day plan improves A/B testing by fixing process gaps, reviewing past failures, and deepening conversion research. Month 1 focuses on analyzing previous tests, conducting research, and prioritizing new ideas. Month 2 uses analytics and AI to generate better tests, boost efficiency, and engage stakeholders through training and meetings. Month 3 personalizes key pages and tests high-traffic emails and ads.