IS STARBUCKS' REVERSAL OF AUTOMATION THE NEW GAME IN TOWN?

Summary from the TLDR Marketing newsletter

Starbucks is reversing part of its automation efforts after realizing that the Siren System, designed for speed and cost savings, weakened the customer experience. The system focused too much on internal efficiency and not enough on how people interact with the brand. Technology only adds value when it aligns with what customers care about and supports what the brand stands for.