CHROME EXTENSIONS ARE THE MOST OVERLOOKED MARKETING CHANNEL

Summary from the TLDR Marketing newsletter

Chrome extensions are often overlooked because they focus on traditional campaigns instead of tools integrated into daily browsing. They become part of users' routines without interrupting workflow, creating constant, low-churn brand presence. They also solve real problems where users work, building habits and loyalty. Examples include Buffer's extension for scheduling social posts, Todoist's tool for turning webpages into tasks, and Mixmax's Gmail features for sales productivity.