WRITING AND EDITING ARE MORE IMPORTANT (AND PROFITABLE) THAN EVER

Summary from the TLDR Marketing newsletter

Confusing websites lose millions because people don't act on what they can't understand. Many struggle with writing clearly because they prioritize sounding smart over being understood. To fix this, run readability tests, keep sentences short, get to the verb quickly, and cut unnecessary words. Replace abstract nouns with active verbs, avoid dense academic language, and use simple sentence structures like “A does B to C.” Another effective way to improve comprehension is to speak your message aloud, transcribe it, and edit for clarity.