TLDR MARKETING 2025-06-09

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CMOS INCREASE AI INVESTMENTS: HERE'S WHAT THE NUMBERS SAY

83% of CMOs are optimistic about generative AI, up from 74% in 2023. Anxiety dropped from 46% to 23% and outright rejection fell to just 8%. 71% plan to invest at least $10M in the next three years, up from 57%. 68% are using or plan to use AI for live-action video generation and enhancement, and 91% for text translation. On personalization, 50% already use AI for product recommendations, 43% for timed outreach, and 36% for audience segmentation.

MARKETERS MOVE MILLIONS IN AD SPEND FROM THE TRADE DESK TO AMAZON'S AD PLATFORM

Amazon is gaining ground in the DSP market as advertisers redirect budgets from The Trade Desk, especially in connected TV. Buyers cite Amazon's lower platform fees, flexible contracts, and access to exclusive inventory as key factors behind the shift. With Prime Video's scale and improved tech stack, Amazon is not only undercutting competitors on pricing but also offering unique targeting capabilities that are driving broader adoption.

WRITING AND EDITING ARE MORE IMPORTANT (AND PROFITABLE) THAN EVER

Confusing websites lose millions because people don't act on what they can't understand. Many struggle with writing clearly because they prioritize sounding smart over being understood. To fix this, run readability tests, keep sentences short, get to the verb quickly, and cut unnecessary words. Replace abstract nouns with active verbs, avoid dense academic language, and use simple sentence structures like “A does B to C.” Another effective way to improve comprehension is to speak your message aloud, transcribe it, and edit for clarity.

IS STARBUCKS' REVERSAL OF AUTOMATION THE NEW GAME IN TOWN?

Starbucks is reversing part of its automation efforts after realizing that the Siren System, designed for speed and cost savings, weakened the customer experience. The system focused too much on internal efficiency and not enough on how people interact with the brand. Technology only adds value when it aligns with what customers care about and supports what the brand stands for.

Read the Delve case study.

RALEON

Raleon automates email campaign planning, customer segmentation, and content creation, helping Shopify brands save over 10 hours weekly. Its AI Marketing Strategist analyzes brand data to plan multiple campaigns in under a minute and generates email layouts and copy with easy revision options. The platform uses behavioral signals for segmentation, syncing with Klaviyo for fast testing, and reduces manual work by up to 90%.

CHROME EXTENSIONS ARE THE MOST OVERLOOKED MARKETING CHANNEL

Chrome extensions are often overlooked because they focus on traditional campaigns instead of tools integrated into daily browsing. They become part of users' routines without interrupting workflow, creating constant, low-churn brand presence. They also solve real problems where users work, building habits and loyalty. Examples include Buffer's extension for scheduling social posts, Todoist's tool for turning webpages into tasks, and Mixmax's Gmail features for sales productivity.

HAVE YOU CONSIDERED "DARK MODING" YOUR BRAND TO BE AI-FORWARD?

Dark mode has become the visual shorthand for AI-native companies. OpenAI, Perplexity, and Hugging Face default to dark interfaces, creating a uniform aesthetic across the AI space, especially for developer-first audiences. While not all AI companies follow this trend, marketers repositioning around AI are increasingly asking if their brand visually reflects the shift toward intelligent infrastructure.

RETAIL MEDIA UNPACKED: THE DSP ARMS RACE

Google, Meta, and Amazon are entering the $177B retail media market by integrating retail data into their demand-side platforms (DSPs). With over 250 retail media networks, 93% would shift budgets programmatically if it were easier. Each DSP varies in data matching, inventory access, and measurement, with The Trade Desk growing quickly and Amazon leading in closed-loop reporting. DSP choice affects cost, targeting, and efficiency, especially as cookie deprecation increases the value of first-party data. The fragmented market will favor multipurpose DSPs and specialized platforms over a single leader.

WHY ‘SET IT AND FORGET IT' DOESN'T WORK IN DIGITAL MARKETING

Running digital marketing campaigns on autopilot quietly drains your budget because algorithms shift, competitors change tactics, and audiences lose interest. Platform reps prioritize their company's goals and push new features that may not align with your business needs. The Show and Tell Agency shows how hands-on experts who constantly analyze data, adjust targeting and creative, and focus on specific business goals can deliver results like a 3.6% increase in student applications and an 8.9% rise in enrolment confirmations. Without active management, campaigns fade and fail.

18 REAL-LIFE ANALOGIES TO EXPLAIN SEO TO ANYONE

Simplified versions of technical SEO concepts that anyone can grasp.

WHY DIGITAL-NATIVE PUBLISHERS LIKE BUSINESS INSIDER ARE MOST EXPOSED IN THE AI ERA

Business Insider is reducing reliance on traffic by cutting commerce and growing subscriptions and events.

16 TIPS TO LANDING CLIENTS ON LINKEDIN

A cheat sheet for turning LinkedIn into a client engine with offers and messaging that convert.