HAVE YOU CONSIDERED "DARK MODING" YOUR BRAND TO BE AI-FORWARD?

Summary from the TLDR Marketing newsletter

Dark mode has become the visual shorthand for AI-native companies. OpenAI, Perplexity, and Hugging Face default to dark interfaces, creating a uniform aesthetic across the AI space, especially for developer-first audiences. While not all AI companies follow this trend, marketers repositioning around AI are increasingly asking if their brand visually reflects the shift toward intelligent infrastructure.