MARKETERS MOVE MILLIONS IN AD SPEND FROM THE TRADE DESK TO AMAZON'S AD PLATFORM

Summary from the TLDR Marketing newsletter

Amazon is gaining ground in the DSP market as advertisers redirect budgets from The Trade Desk, especially in connected TV. Buyers cite Amazon's lower platform fees, flexible contracts, and access to exclusive inventory as key factors behind the shift. With Prime Video's scale and improved tech stack, Amazon is not only undercutting competitors on pricing but also offering unique targeting capabilities that are driving broader adoption.