CMOS INCREASE AI INVESTMENTS: HERE'S WHAT THE NUMBERS SAY

Summary from the TLDR Marketing newsletter

83% of CMOs are optimistic about generative AI, up from 74% in 2023. Anxiety dropped from 46% to 23% and outright rejection fell to just 8%. 71% plan to invest at least $10M in the next three years, up from 57%. 68% are using or plan to use AI for live-action video generation and enhancement, and 91% for text translation. On personalization, 50% already use AI for product recommendations, 43% for timed outreach, and 36% for audience segmentation.