THE YEAR THE MEMES TOOK OVER REALITY – AND MARKETING FOLLOWED

Summary from the TLDR Marketing newsletter

This year's social media rewarded the loudest and most divisive voices. Algorithms pushed memes and controversy into the front page. Brands leaned into this shift, using memes to try to connect with audiences and designing campaigns around viral moments. The new marketing playbook prioritizes cultural fluency - knowing when to engage and when to stay out.