GOOGLE DECEMBER 2024 CORE UPDATE LANDED & IT'S BIG

Summary from the TLDR Marketing newsletter

The December 2024 Google Core Update, rolled out on December 12, is causing volatility in search results. Many sites are experiencing drastic ranking changes. SEO tools indicate this update may be larger than the November update. The SEO community reports major traffic drops, particularly for retail and grocery sites, and a shift favoring authoritative sites over newer ones.