ONBOARDING DONE RIGHT

Summary from the TLDR Marketing newsletter

40–60% of users abandon an app after signing in just once. Instead of jumping to product tours, start with user research and align marketing messages to meet user expectations. Tailor experiences to user needs, like Duolingo adapting to skill levels or Miro suggesting templates by role. This reduces friction and guides users to their “aha” members faster. Behavior-driven emails, like celebrating milestones or following up on errors, can also turn churn risks into loyalty.