HOW I USED 'PRAISE-LED MARKETING' TO GO VIRAL

Summary from the TLDR Marketing newsletter

To leverage praise-led marketing, celebrate industry leaders and emerging voices with genuine, research-backed praise on a well-designed platform. Reach out personally to nominees, ensure transparent criteria, and create shareable content like blog posts or awards. Avoid self-promotion, generic recognition, or overdoing it, and balance established and rising figures to build trust. Add creative touches, like branded visuals or personalized gestures, to increase engagement.