TLDR MARKETING 2024-11-25

WHAT ACTUALLY IS THE ‘CREATOR ECONOMY'? HERE'S WHY WE SHOULD CARE

The creator economy has shifted towards authenticity and creator collaboration over traditional influencer promotion. Trust in influencers has dwindled, with only 2.2% of Americans trusting them for purchase advice. User reviews hold more credibility (over 30%). The lack of trust has caused creators to pivot from mere promotion to focus on high-quality, engaging content. 86% of companies are expected to use creator marketing by 2025.

JAGUAR BOSS DEFENDS NEW AD AND REBRAND AMID ‘VILE HATRED' ONLINE

Jaguar's new ad and rebrand features colorful backdrops and models without showcasing a car. This unconventional approach has garnered over 160 million views. However, the campaign has faced backlash, including criticism from Elon Musk. Managing Director Rawdon Glover defended the ad, calling it a part of a strategy to break away from traditional auto marketing and connect with a more contemporary audience.

HOW I USED 'PRAISE-LED MARKETING' TO GO VIRAL

To leverage praise-led marketing, celebrate industry leaders and emerging voices with genuine, research-backed praise on a well-designed platform. Reach out personally to nominees, ensure transparent criteria, and create shareable content like blog posts or awards. Avoid self-promotion, generic recognition, or overdoing it, and balance established and rising figures to build trust. Add creative touches, like branded visuals or personalized gestures, to increase engagement.

6 OUT-OF-THE-BOX MARKETING CAMPAIGNS BY LOCAL BUSINESSES

This post contains examples of small businesses using creative tactics to engage their communities. Gino's Deli responded to kids' letters to Santa, Paws & Claws offered discounts on black cats for Black Friday, and Five & Dime introduced a "Purple Wildcat" cocktail for graduates. Spotted Leaf Plant Co. created its own anniversary celebration, Maypop Coffee turned vendors into influencers by sharing digital flyers, and Ospina Law Firm reached new clients by networking with Latinx and mompreneur groups.

DECKOCTOPUS

Deckoctopus is a presentation tool that streamlines the creation of professional slides. It offers premade templates, prompt-generated decks, and support for embedded lead forms.

MARKETING TEARDOWN: PROGRAMMATIC SEO

Programmatic SEO (pSEO) uses AI to create large-scale, hyper-specific web pages optimized for long-tail keywords, helping businesses to rank highly in search results. It works well for industries with extensive UGC, large databases, or personalized services. Companies like Yelp and Make.com have used pSEO to generate thousands of pages tailored to specific queries. Beyond content creation, pSEO enhances link-building by automating outreach and enhances reputation management through AI-powered social listening and engagement.

GETTING STARTED WITH AI: GOOD ENOUGH PROMPTING

AI often stumbles in real-world applications when users struggle with prompting or misuse it as a search engine. A practical approach is to treat AI as a patient, forgetful coworker, exploring tasks within your expertise. Key tactics for using AI include giving clear instructions, using step-by-step prompts, providing full context, and leveraging AI's infinite patience for iteration. Spending 10 focused hours with AI can help develop intuition and integrate it effectively into work and life.

THE SECRET SAUCE TO PRODUCT MARKETING INTERVIEWS

MARKETING HAS A MARKETING PROBLEM - AND IT'S HURTING LONG-TERM BUSINESS HEALTH

The influence of CMOs is diminishing as they are increasingly positioned below the C-suite, which limits their ability to shape business strategy. Fragmented marketing functions further hinder the connection between customer insights and growth. CEOs who prioritize marketing in growth strategies are twice as likely to achieve over 5% annual growth. Despite this, only 24% of CMOs are classified as "Unifiers," who collaborate effectively with the C-suite.

WALLET PASSES ARE A MOBILE MARKETING CHANNEL

Mobile wallet passes offer persistent loyalty programs, real-time updates, and push notifications for omnichannel retailers.

7 CREATIVE DESIGN TREND PREDICTIONS FOR 2025

These design trends blend opposites, from clutter core and AI-fueled art to dark aesthetics and sentimental, handcrafted visuals.