JAGUAR BOSS DEFENDS NEW AD AND REBRAND AMID ‘VILE HATRED' ONLINE

Summary from the TLDR Marketing newsletter

Jaguar's new ad and rebrand features colorful backdrops and models without showcasing a car. This unconventional approach has garnered over 160 million views. However, the campaign has faced backlash, including criticism from Elon Musk. Managing Director Rawdon Glover defended the ad, calling it a part of a strategy to break away from traditional auto marketing and connect with a more contemporary audience.