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THE DAILY INDEX

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NEWS & TRENDS

TLDR Design

HOW TO USE COMPETITIVE EVALUATION TO INFLUENCE DECISION-MAKERS

Competitive research can strengthen team buy-in by highlighting where competitors outperform or fall short. Focusing on specific features allows for targeted comparisons. The "Problem-Agitate-Solution" framework can be used to effectively illustrate deficiencies and solutions to help persuade stakeholders. Comparisons with similarly-sized competitors provide realistic, relatable insights to support design changes.

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