HOW TO USE COMPETITIVE EVALUATION TO INFLUENCE DECISION-MAKERS

Summary from the TLDR Design newsletter

Competitive research can strengthen team buy-in by highlighting where competitors outperform or fall short. Focusing on specific features allows for targeted comparisons. The "Problem-Agitate-Solution" framework can be used to effectively illustrate deficiencies and solutions to help persuade stakeholders. Comparisons with similarly-sized competitors provide realistic, relatable insights to support design changes.