The Daily Index — Tuesday, October 8, 2024 · TLDR Index

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

U.S. CONSUMERS ARE FED UP WITH EXCESSIVE TEXTS AND EMAILS

40% of U.S. consumers unsubscribe from digital marketing communications at least once a week, citing excessive messages as a primary reason. Many feel overwhelmed by the volume, with 56% opting out if they receive 4+ messages from a brand in a month. This fatigue is driving a shift in how consumers interact with brands - they are becoming more protective of their data and selective about engagement.

getapp.com · 8 min

TLDR Marketing

WILD'S CONTEXT-AWARE MESSAGE BAR

Wild achieved 152% growth by using a context-aware message bar that updated as users progressed through the funnel, providing clear, relevant prompts. The yellow bar's non-standard placement at the bottom of the screen ensured it stood out, with messages like “Add a case or two” guiding users smoothly. It used social proof statements such as “Most customers add 3 refills” to nudge customers toward larger purchases by normalizing higher quantities. Testing this tactic revealed how targeted, evolving messaging can influence conversions and average order value.

linkedin.com · 1 min

TLDR Marketing

HOW “FREE SHIPPING & FREE RETURNS” AFFECTS CONVERSION RATES

Mentioning "Free Shipping & Free Returns" under the add to cart button tends to increase conversion rate for products with price-sensitive customers. However, this addition can have a negative effect for luxury items, as it could degrade the premium feel of the page. What works for one site or industry might not work for another, and visitors might need multiple reminders of a value prop on a website.

linkedin.com · 2 min

TLDR Marketing

TIKTOK ROLLS OUT AUTOMATED AD TARGETING OPTIONS FOR THE HOLIDAYS

TikTok reports that brands using its new Smart+ Web Campaigns have seen a 52% improvement in return on ad spend. The Smart+ system automates ad creation, placement, and bidding, which allows marketers to input assets and goals while TikTok handles the rest.

socialmediatoday.com · 2 min

TLDR Marketing

CAN MARKETING DRIVE REVENUE GROWTH AGAIN?

Despite doubling their media spend, 20 of the top 50 advertisers saw slower revenue growth than the 2.1% GDP rate over the past 15 years. The trend highlights the need for CMOs to shift from a focus on brand awareness to strategies that directly drive revenue. CMOs can leverage Media Mix Modeling to determine the best allocation of media dollars, critically assess targeting strategies, and cut back on underperforming channels.

michaelfarmer.substack.com · 3 min

TLDR Marketing

WHY SCIENCE NEEDS MARKETING

Scientists need marketers to communicate their findings and combat misinformation. Marketing should be integrated into scientific research from the start and research grants should include funding for communication strategies. This collaboration is critical for driving public action on urgent issues like climate change, public health, and sustainability. Without proper marketing support, scientific discoveries may fail to impact behavior on a large scale.

thebulletin.org · 2 min

TLDR Marketing

THE SCIENCE BEHIND FAST FOOD RESTAURANTS' SCENT MARKETING

Unlike sight or hearing, the brain processes smells almost instantaneously and creates a multi-sensory impression that lingers.

mashed.com · 2 min

TLDR Marketing

THE PINTEREST 2024 HALLOWEEN TREND REPORT

Trending searches include gothic glam, “it girl” costumes, ghost pizza, and leopard print makeup.

newsroom.pinterest.com · 4 min

TLDR Marketing

MARKETING I'VE BEEN OBSESSED WITH LATELY

6 brands to derive inspiration from, including Blank Street's collaboration with Melissa's Wardrobe, Rhode's launch teasers, and Wendy's Vanilla Frosty launch campaign.

linkedin.com · 2 min