U.S. CONSUMERS ARE FED UP WITH EXCESSIVE TEXTS AND EMAILS

Summary from the TLDR Marketing newsletter

40% of U.S. consumers unsubscribe from digital marketing communications at least once a week, citing excessive messages as a primary reason. Many feel overwhelmed by the volume, with 56% opting out if they receive 4+ messages from a brand in a month. This fatigue is driving a shift in how consumers interact with brands - they are becoming more protective of their data and selective about engagement.