BONJOUR TO TOGETHER'S EMOTIVE IDENTITY FOR ARIA, A FINTECH STARTUP THAT WANTS TO “MAKE MONEY MOVE”

Summary from the TLDR Design newsletter

Paris-based fintech startup Aria unveiled a new brand identity created by London-based agency Together that features an electric green 'kinetic square' symbolizing secure digital payments. The redesign, which uses the F37 Lineca and STK Bureau Sans typefaces and 3D square-based illustrations, highlights Aria's fluid, user-friendly approach to B2B transactions and positions it as a leader in the payments space.