ROBOT FOOD'S IDENTITY FOR BEAUTY BRAND POSTCARD INVITES US TO SLOW DOWN

Summary from the TLDR Design newsletter

Postcard, a sustainable beauty brand, refreshed its visual and verbal identity with UK agency Robot Food to encourage mindful consumption and self-care through simple joys. The rebrand, featuring 'Postcard'-inspired packaging and a tone that blends sensorial language with unexpected twists, positions Postcard as an aspirational, eco-conscious choice.