DUTIES STUDIO'S ORGANIC IDENTITY FOR NEURAL CODEX COUNTERACTS THE “DAUNTING AND ROBOTIC” NATURE OF AI

Summary from the TLDR Design newsletter

Duties Studio, founded by Paul Conley and Erling Aarønæs, designed an organic visual identity for Neural Codex, aiming for a human-centric approach and avoiding typical tech aesthetics. Illustrator David Vanadia created illustrations on AI themes. The Latrik serif typeface and the logo, which has a black-and-white palette accented by soft orange and purple gradients inspired by brain grooves and an open book, convey a balance of academic rigor and accessibility.