TLDR Design

TLDR DESIGN 2024-10-02

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02OPINIONS & TUTORIALS

JUSTIFYING DESIGN'S IMPACT

The role of UCD professionals is often questioned, especially when justifying their costs and impact in complex organizations. Success is hard to measure when more prominent cultural factors influence outcomes. To demonstrate value, teams should show smaller, measurable wins, maintain communication, and build relationships within the organization.

grillopress.github.io8 min read

THE ROADS NOT TAKEN

Design is an exploratory journey filled with choices, slips, and accidents. While feedback and reflection strengthen our decisions, design crits reveal the value of understanding the process. Embracing accidents fosters discovery and learning from these moments opens new creative pathways.

nathanbeck.eu6 min read

DESIGN SYSTEM PRIMITIVES

Systems should prioritize core components, patterns, and tokens to maintain design consistency while allowing flexibility. This would empower teams to build local components using primitives like Box, Stack, and Grid. These flexible, token-connected primitives reduce cognitive overhead, improve productivity, and offer a type-safe alternative to inline styles for efficient development.

joshcusick.substack.com9 min read

03LAUNCHES & TOOLS

DESIGN SYSTEMS MADE EASY

Zigma combines design and development, making creating, managing, and documenting design systems easy.

zigma.ioTool

COLOR PALETTE GRID GENERATOR

This tool quickly creates a grid of colors based on various parameters such as style, pattern, and dimensions.

tools.creatorstoolbox.coTool

DOODLE WITH GENERATED PATTERNS

Tabbied lets you easily create timeless and beautifully generated patterns or artwork for wall art, websites, print materials, and more.

tabbied.comTool

04MISCELLANEOUS

DUTIES STUDIO'S ORGANIC IDENTITY FOR NEURAL CODEX COUNTERACTS THE “DAUNTING AND ROBOTIC” NATURE OF AI

Duties Studio, founded by Paul Conley and Erling Aarønæs, designed an organic visual identity for Neural Codex, aiming for a human-centric approach and avoiding typical tech aesthetics. Illustrator David Vanadia created illustrations on AI themes. The Latrik serif typeface and the logo, which has a black-and-white palette accented by soft orange and purple gradients inspired by brain grooves and an open book, convey a balance of academic rigor and accessibility.

itsnicethat.com3 min read

BONJOUR TO TOGETHER'S EMOTIVE IDENTITY FOR ARIA, A FINTECH STARTUP THAT WANTS TO “MAKE MONEY MOVE”

Paris-based fintech startup Aria unveiled a new brand identity created by London-based agency Together that features an electric green 'kinetic square' symbolizing secure digital payments. The redesign, which uses the F37 Lineca and STK Bureau Sans typefaces and 3D square-based illustrations, highlights Aria's fluid, user-friendly approach to B2B transactions and positions it as a leader in the payments space.

the-brandidentity.com3 min read

ROBOT FOOD'S IDENTITY FOR BEAUTY BRAND POSTCARD INVITES US TO SLOW DOWN

Postcard, a sustainable beauty brand, refreshed its visual and verbal identity with UK agency Robot Food to encourage mindful consumption and self-care through simple joys. The rebrand, featuring 'Postcard'-inspired packaging and a tone that blends sensorial language with unexpected twists, positions Postcard as an aspirational, eco-conscious choice.

creativeboom.com4 min read