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  1. Page 1: Today’s IndexTLDR, TLDR AI, TLDR Web Dev, TLDR Crypto, TLDR Product · 9 stories
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  8. Page 8: TLDR MarketingTLDR Marketing · 10 stories
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Daily Edition · Page 8

THE DAILY INDEX

Technology, AI, software, security, crypto and business

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

MARKETING INDUSTRY NEEDS TO PLAY ITS PART IN HEALING DIVISIONS

Society is increasingly divided, with 47% of the UK and 49% of the US concerned about societal breakdown. Gaps persist in the representation of the LGBTQ+ community, people with disabilities, and older adults in advertising. Active inclusion, where diverse characters are portrayed with respect and nuance, has been shown to drive both short-term sales and long-term brand equity. Brands are encouraged to lead with empathy, enrich their storytelling, and address broader issues such as climate change, food security, and societal divisions.

lbbonline.com · 3 min

TLDR Marketing

8 EXAMPLES OF CONTENT REPURPOSING DONE RIGHT

This article showcases how brands can turn a piece of content into numerous assets. Lincoln Literacy transformed a 30-minute interview into multiple unpaid channel engagements, including PR features, newsletters, and radio spots. Freshpaint used a webinar with a healthcare lawyer to produce social media posts, Q&A blogs, and videos. M Float repurposed case studies for every stage of the funnel, while Qase transformed case studies into employee advocacy posts.

links.tldrnewsletter.com · 10 min

TLDR Marketing

MKT1 GUIDE TO ANNUAL MARKETING PLANNING

Marketing planning often falls short when treated as a check-the-box task instead of a strategy to win the next year. Teams commonly make mistakes like creating unprioritized idea lists and setting KPIs based on top-down forecasts. Instead, the process should focus on a clear roadmap of major priorities, similar to product teams. A successful plan includes a vision, strategy, goals, forecasts, budget, and timeline for key initiatives.

newsletter.mkt1.co · 12 min

TLDR Marketing

TIKTOK SUBSCRIPTION EXPANSION: ENABLING MORE CREATORS TO ENHANCE RELATIONSHIPS WITH THEIR COMMUNITIES

TikTok is expanding its subscription option to non-live creators. This allows more users to build an audience of paying subscribers in the app. Creators can customize their subscription packages to offer three different tiers, selecting benefits such as private communication channels and exclusive content. Eligible creators have to be 18 years or older and have an account in good standing with 10K+ followers and 100K+ video views in the past calendar month.

newsroom.tiktok.com · 2 min

TLDR IndexPage 8