TIKTOK SUBSCRIPTION EXPANSION: ENABLING MORE CREATORS TO ENHANCE RELATIONSHIPS WITH THEIR COMMUNITIES

Summary from the TLDR Marketing newsletter

TikTok is expanding its subscription option to non-live creators. This allows more users to build an audience of paying subscribers in the app. Creators can customize their subscription packages to offer three different tiers, selecting benefits such as private communication channels and exclusive content. Eligible creators have to be 18 years or older and have an account in good standing with 10K+ followers and 100K+ video views in the past calendar month.