GOOGLE AI OVERVIEW STUDY: LINK SELECTION BASED ON RELATED QUERIES

Summary from the TLDR Marketing newsletter

Almost 46% of the links displayed in the AI Overviews (AIO) overlap with the links shown in the traditional Google Search results. A link in the first position has a 53% chance of appearing in an AIO. Results from “People also search for” and reformulated queries are also commonly found in a direct match AIO. YouTube.com is the most common domain for URLs that appear in an AIO, but not in the organic search results below it.