HOLIDAY PROMOTIONS IN GOOGLE TEXT ADS

Summary from the TLDR Marketing newsletter

A little-known feature in Google Ads text versions can highlight promotions, helping advertisers showcase deals this holiday season. Add a Headline or Description at the account- or campaign-level, then pin them to show only in positions one, two, or three. You can also set promotion assets (formerly “promotion extensions”) at the account-, campaign-, or ad group-level, which allow an extra line of text for a monetary or percentage discount.