TLDR MarketingSeptember 11, 2024

TLDR MARKETING 2024-09-11

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01NEWS & TRENDS

42 STATE AGS ENDORSE FEDERAL PLAN TO ADD WARNING LABELS ON SOCIAL MEDIA

Over 40 state attorneys general urged Congress to place labels on social media platforms warning of their potential risks to children, rallying substantial bipartisan support behind a proposal championed by U.S. Surgeon General Vivek Murthy. In a June op-ed, Murthy called on federal lawmakers to pass legislation authorizing the placement of tobacco-style surgeon general's labels, stating that social media is associated with significant mental health harms for adolescents.

washingtonpost.com2 min read

APPLE AND GOOGLE MUST PAY MULTIBILLION-DOLLAR FINES AFTER LOSING EU APPEALS

Europe's top court ruled that Apple must pay 13 billion euros and Google 2.4 billion euros in fines, marking the end of long-standing battles with the EU. Apple's case, related to tax advantages in Ireland, comes just after its iPhone 16 launch. Google faced antitrust fines over its shopping comparison tool, which the EU found stifled competition from smaller rivals.

cnet.com3 min read

02STRATEGIES & TACTICS

9 TACTICS TO IMPROVE YOUR WEBSITE'S DWELL TIME

A longer dwell time can lead to better SEO rankings, more conversions, and stronger audience trust. A good dwell time is between 2-4 minutes. Tactics to increase dwell time include improving page load speed, using engaging visuals, adding internal links, and Improving readability.

linkedin.com2 min read

18 HUMOR MECHANISMS FOR FUNNY ADS

When writing “funny” ads, pick one humor mechanism and build a story around it. Common mechanisms include highlighting the humor in everyday situations, twisting a famous work of art to highlight your product's benefit, and creating a situation where only the character doesn't understand what's happening.

linkedin.com1 min read

03RESOURCES & TOOLS

IS AI GOING TO STEAL YOUR JOB?

For dev marketers, probably not. This LinkedIn post by TLDR's founder explains how AI is great for automating the tedious tasks, but it will never replace the human touch needed to build trust with the developer audience. Follow Dan on LinkedIn [9] if you're interested in how TLDR grew to 5M+ subscribers and other marketing tips.

linkedin.comSponsor

LEVERAGE BOTH A STATIC IMAGE AND VIDEO IN ONE META AD

Meta's ad algorithm tends to favor static ads. To combine both static images and videos in one Meta ad, start by using an image as your primary format. Customize video-first placements, such as Reels and Stories, by replacing the creative with a 9x16 video. This ensures that static ads will appear in most placements, while video versions will be shown where viewers expect videos. This setup allows you to optimize for both formats without creating multiple ads.

jonloomer.com1 min read

HOLIDAY PROMOTIONS IN GOOGLE TEXT ADS

A little-known feature in Google Ads text versions can highlight promotions, helping advertisers showcase deals this holiday season. Add a Headline or Description at the account- or campaign-level, then pin them to show only in positions one, two, or three. You can also set promotion assets (formerly “promotion extensions”) at the account-, campaign-, or ad group-level, which allow an extra line of text for a monetary or percentage discount.

practicalecommerce.com2 min read

04MISCELLANEOUS

GOOGLE AI OVERVIEW STUDY: LINK SELECTION BASED ON RELATED QUERIES

Almost 46% of the links displayed in the AI Overviews (AIO) overlap with the links shown in the traditional Google Search results. A link in the first position has a 53% chance of appearing in an AIO. Results from “People also search for” and reformulated queries are also commonly found in a direct match AIO. YouTube.com is the most common domain for URLs that appear in an AIO, but not in the organic search results below it.

richsanger.com10 min read

THREE REVOLUTIONS ARE CONVERGING BUT ONLY GOOD MARKETERS WILL BENEFIT

3 converging revolutions — B2B marketing, the Ehrenberg-Bass (EBI) approach, and AI — will shape the future of marketing. B2B is now recognized as a major economic force, with faster growth than traditional B2C. The EBI revolution emphasizes mental market share over short-term metrics like CTRs, driving long-term brand growth. AI is making marketing tasks faster and more affordable. Those who leverage AI alongside the EBI framework will lead the way in the future of marketing.

marketingweek.com6 min read