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THE DAILY INDEX

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NEWS & TRENDS

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‘I REALLY F**KING HATE GENERATIVE AI' – PROCREATE CEO COMES OUT SWINGING AGAINST NEW TECH

Procreate CEO James Cuda has firmly rejected generative AI and expressed concerns about its negative impact on artists. Cuda has committed to keeping AI out of Procreate's products in favor of supporting human creativity. This stance, applauded by some artists, contrasts with other companies like Canva and Adobe that have embraced generative AI, highlighting the growing divide between proponents and critics of the technology, especially amid ongoing legal battles over AI's use of copyrighted content.

HYPERFOCUS PUTS RECRUITMENT AGENCY'S FOUNDER AT THE CENTER OF ITS REBRAND

Undiscovered, a Berlin-based creative recruitment agency, rebranded with the help of Hyperfocus, a Hamburg-based agency, to support its expansion and new ambitions. The rebrand includes a detective-inspired character reflecting the agency's persistence in finding talent, strategic UX design for a smoother user experience, and a custom, playful visual identity that balances sophistication with a fun, animated aesthetic.

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