TLDR Design · OPINIONS & TUTORIALS
THE VIBRANT EVOLUTION: MICROSOFT'S COLORFUL TRANSFORMATION
Summary from the TLDR Design newsletter
Microsoft's brand team, in collaboration with Pantone and Franklin Till, revamped its visual identity with a new emotionally resonant color palette, categorized into Human, Vibrant, and Dimensional themes. The new palette reflects global cultural trends, moving from overly saturated tones to softer, more neutral shades to better connect with users.