TLDR Design · OPINIONS & TUTORIALS

THE VIBRANT EVOLUTION: MICROSOFT'S COLORFUL TRANSFORMATION

microsoft.design5 min read

Summary from the TLDR Design newsletter

Microsoft's brand team, in collaboration with Pantone and Franklin Till, revamped its visual identity with a new emotionally resonant color palette, categorized into Human, Vibrant, and Dimensional themes. The new palette reflects global cultural trends, moving from overly saturated tones to softer, more neutral shades to better connect with users.