OREO, COCA-COLA PARTNER TO CREATE DRINK AND COOKIE COMBINING THE ICONIC BRANDS

Summary from the TLDR Marketing newsletter

Coca-Cola and Oreo are launching 2 limited-edition products: an Oreo Coca-Cola Sandwich Cookie and a Coca-Cola Oreo Zero Sugar beverage. The partnership includes a campaign designed to strengthen connections among friends through digital and physical experiences. Users can participate on Spotify to compare their music tastes with friends, generating a shared playlist. Additionally, a “Bestie Mode” merchandise line featuring socks, tote bags, and notebooks will be launched in collaboration with Forever21.