TWITCH ROLLS OUT VIDEO STORIES TO CHALLENGE INSTAGRAM

Summary from the TLDR Marketing newsletter

Twitch has launched a video stories feature that allows streamers to create and share 60-second videos directly on the platform. The feature aims to keep streamers connected with their audiences even when they're away from their setups, offering a way to share BTS content and promote upcoming streams. By expanding its story format to include video, Twitch hopes to reduce streamers' reliance on external platforms like Instagram.