TLDR Index
TLDR Marketing

TLDR MARKETING 2024-08-14

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01GENERAL

Sponsored

ATTENDEE.

Our biggest event of the year, PRODUCT MARKETING SUMMIT SAN FRANCISCO is just one month away.

world.productmarketingalliance.comSponsor

03STRATEGIES & TACTICS

3 TASTY INGREDIENTS FOR FULL-FLAVORED MINIATURE STORIES

Storytelling, much like cooking, requires a balance of flavors and textures. Miniature stories make sense for social media platforms, where attention spans are short. Actions add drama to stories, and they make readers want to read on because they want to know what happens next. Details give credibility to a story and pull readers into it. A transformation or insight from the story builds authority and gives people a reason to read it.

enchantingmarketing.com4 min read

HOW TO USE FREEBIES TO OPTIMIZE YOUR LEAD GENERATION

Freebies, like guides or checklists, can help with acquiring long-term customers. Start by enhancing your best-performing freebies with brand updates, content refreshes, and quality improvements. Review landing pages and ads to optimize all supporting content. Relaunch the updated freebie to your audience, who may not be aware of it. Plan a yearly review to keep your lead generation content effective.

blog.hubspot.com7 min read

04RESOURCES & TOOLS

SEO TOOLS TO ANALYZE HTML HEADINGS

HTML headings such as H2 and H3 are powerful ranking signals to search engines. Devaka Tools offers a quick and free way to identify and extract on-page headings via a bookmarklet. Thruuu is an AI-powered SERP analyzer that covers images, keywords, and HTML headings. Surfer is a content writing tool that provides on-page suggestions, including the number of headings and their keywords.

practicalecommerce.com2 min read

TWITCH ROLLS OUT VIDEO STORIES TO CHALLENGE INSTAGRAM

Twitch has launched a video stories feature that allows streamers to create and share 60-second videos directly on the platform. The feature aims to keep streamers connected with their audiences even when they're away from their setups, offering a way to share BTS content and promote upcoming streams. By expanding its story format to include video, Twitch hopes to reduce streamers' reliance on external platforms like Instagram.

techcrunch.com2 min read

05MISCELLANEOUS

OREO, COCA-COLA PARTNER TO CREATE DRINK AND COOKIE COMBINING THE ICONIC BRANDS

Coca-Cola and Oreo are launching 2 limited-edition products: an Oreo Coca-Cola Sandwich Cookie and a Coca-Cola Oreo Zero Sugar beverage. The partnership includes a campaign designed to strengthen connections among friends through digital and physical experiences. Users can participate on Spotify to compare their music tastes with friends, generating a shared playlist. Additionally, a “Bestie Mode” merchandise line featuring socks, tote bags, and notebooks will be launched in collaboration with Forever21.

marketingdive.com3 min read

GEN Z BRINGS NEW EXPECTATIONS TO THE WORKPLACE

Gen Z is entering the workforce with priorities that favor long-term well-being over short-term perks. Retirement benefits are crucial, with 65% of undergrads unwilling to accept a job without them. This generation prioritizes skill-building, viewing advanced skills as essential for career success. 90% value learning and development benefits. Flexibility in work arrangements is seen as standard, with 82% wanting the option for remote work while still appreciating in-person community. Values alignment is also important, as 65% would not apply to jobs that misalign with their core values.

joinhandshake.com9 min read