THE POWER OF INTERNAL LINKING FOR SEO

Summary from the TLDR Marketing newsletter

A site's internal linking structure significantly impacts its SEO performance. These links inform search engines about your website's structure, distribute link equity, improve the user experience, and help target specific keywords. Using both contextual and navigational links makes your website informative and optimized for search engines. To build your internal linking strategy, perform a site audit, identify your best-performing pages, find related content, and link the related content to the best-performing pages.