HOW POINT ONE GREW ORGANIC TRAFFIC BY 672% AND 2X'D LEADS WITH GOOGLE ADS

Summary from the TLDR Marketing newsletter

Point One Navigation faced challenges with a limited online presence and high customer acquisition costs. The brand employed an SEO and paid media strategy to increase reach and marketing spend ROI. Its SEO efforts included programmatic state-specific content, guest posting on industry-relevant websites, and new blog content. In Google Ads, the company made its ad copy more relevant, updated conversion tracking, expanded the keyword list, and A/B tested different landing page designs. This resulted in a 672% increase in organic traffic, a 44% reduction in CPA, and a 2X increase in lead volume.